Benchmark Portable Navigation

PN 2050

Competitors overview

Sony NV-U70T

Garmin n??vi 360

VDO Dayton PN 2050 Vs. Garmin N ??vi 360

VDO Dayton PND 2050

Vs.

*With TMC and Europe MAP

Garmin N ??vi 360

VDO Dayton PN 2050 Vs. Garmin N??vi 360

VDO Dayton PN 2050 Vs. Garmin N??vi 360

VDO Dayton PN 2050 Vs. Blaupunkt Lucca

price Retail )* ??? (449

price Retail )** ??? (299

VDO Dayton PN 2050

VS.

*With TMC and Europe MAP ** No TMC

Blaupunkt Travel Pilot Lucca 3.3

VDO Dayton PN 2050 Vs. Blaupunkt Lucca

VDO Dayton PN 2050 Vs. Blaupunkt Lucca

Destintations Memory (No information) Personal addresses Memory (No Information)

Infobar: 4 customizable infobars: choose

between: (Time, Date, Estimates time of arrival, remaining travel time, remaining travel distance, legal speed limits, current speed, altitude above sea level, battery status, GPS status)

Destintations Memory 30 Personal addresses Memory 100 Menu languages 17

Spoken languages 17

No

VDO Dayton PN 2050 Vs. Blaupunkt Lucca

VDO Dayton PN 2050 Vs. TomTom 510

price Retail )* ??? (449

VS.

VDO Dayton PN 2050

VS.

price Retail )** ??? (449

*With TMC and Europe Map ** only D/A/CH Map

TOMTOM 510

VDO Dayton PN 2050 Vs. TomTom 510

VDO Dayton PN 2050 Vs. TomTom 510

VDO Dayton PN 2050 Vs. Sony NV -U70 T

price Retail )* ??? (449

price Retail )* ??? (449

VDO Dayton PN 2050

VS.

*With TMC and Europe MAP

Sony NV-U70T

VDO Dayton PN 2050 Vs. Sony NV -U70 T

VDO Dayton PN 2050 Vs. Sony NV -U70 T

VDO Dayton PN 2050 Vs. Sony NV -U70 T

Proposed Sales Argumentation for the PND 2050

USP Features to emphasise on:

Auto Connect 02/2006: 38 tested Navigation devices (1):

???The VDO Dayton PN 2050 achieved a very good grade in the category navigation achieving 68 from 70 possible points

???The VDO Dayton PN 2050 has a very fast system achieving 19 from 20 possible points. (faster than the Auto connect Test winner: Tom Tom go 910))

???The VDO Dayton PN 2050 achieved a ???Very good??? score in the category handling achieving 131 from 150 possible Points (38 tested navigation systems)

???The PN 2050 achieved 27 from 30 possible points in the terms of interurban routing and even the maximum of points achievable (30/30) in city routing.

Proposed Sales Argumentation for the PND 2050

USP Features to emphasise on:

Auto Connect 02/2006: 38 tested Navigation devices (2):

???It achieved a better destination guide performance than the best in the auto connect test (only Tom Tom Europe has the same score)

???It achieved the highest score in Terms of inner-city navigation

???The PN 2050 Costs less than half as much as the Test winner (Tom Tom go 910: 729???) while only achieving 10 % less point than the winner. Still being even better in many under categories

???The PN 2050 would have been the winner in case that the Bluetooth and TMC for the PN2050 were tested during the Auto Connect Benchmark

Proposed Sales Argumentation for the PND 2050

USP Features to emphasise on:

???Very Smart Hardware Design coupled with modern graphic Design

???a swift route calculation: it takes in average only 10 seconds to asses the route.

???due to it's timing: "The voice output is the best of all current available mobile Systems"

???Automatic Display Brightness Control

???GPS performance : "Thanks to the SiRF-III-GPS Ship set, the GPS performance is state of the art Performance"

Proposed Sales Argumentation for the PND 2050

USP Features to emphasise on:

???The Map Display is colourful and offers many customization possibilities

???The Icons are very finger suitable: Even with big finger you can easily operate the touch screen

???Intelligent typewriter: When typing an address or a Zip Code in, the Letter or Numbers that you don't need will hide, it makes it easier to Select your destination

???You can enter your Destination in multiple ways: via Zip Code, Adresse, junction, on the Map, GPS coordinates, Last Destination, Home &Work

???Points of interest (POI) in 40 categories: city centres, petrol stations, hotels, restaurants, shopping centres, airports and more

???A Variaty of Selectable Menu languages (21) as well as spoken voices (24)

Proposed Sales Argumentation for the PND 2050

USP Features to emphasise on:

???Widest range of map products in Europe, North-America, Australia, Asia (Singapore)

???Full Europe Maps are available on a Navteq SD Card (2GB) .A very good product to good price

" Tiny, versatile and beautyfull" www.auto-entertainment.de The PN2050 was rated "good" by www.testberichte.de 11/2006 The PN2050 is "recommendable" by Auto Motor Sport 23/2006

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